Oct 25, 2023
The campaign emphasises the real-world impact of accurate and accessible carbon market data, highlighting tangible effects on the planet and ultimately benefiting communities. By humanising the data and showcasing innovative solutions, the campaign shifts the narrative from abstract data and numbers to compelling stories of change.
Carbon Markets: The Power of Data & Innovation is led by the Climate Action Data Trust, an Initiative for public good headquartered in Singapore and founded by IETA, the World Bank, and the government of Singapore. Each partner in the campaign shares their unique story. Anchored by meteorologist and presenter Clare Nasir from ITN’s London studio, the campaign and programme aims to educate and empower companies, policymakers, and journalists to leverage carbon market data for decarbonisation strategies, policies, and climate storytelling. The Programme features interviews with the CAD Trust’s Executive Director Dinesh Babu discussing the short and long term aims for the Initiative, and Hania Dawood, Manager, Climate Finance & Economics at the World Bank, discussing the World Bank’s pivotal role in digitising carbon markets. The programme also includes reporter-led sponsored editorial profile from the following organisations: